How to Choose the Right Colors for Your Website (with Kadence)
How to Choose the Right Colors for Your Website (with Kadence)
Hello everyone! Today, we’re going to talk about a super important topic when creating a website: colors! Whether you’re a content creator, artisan, coach, or online seller, the colors you choose will really make a difference. They will convey emotions, create coherence, and most importantly, leave a lasting impression on your visitors.
Good news: if you’re using the Kadence theme, everything is set up to help you test and refine your color palette easily. Ready to dive into the world of colors? Let’s go!
Technical Part: Testing Colors with Kadence Kadence offers an ultra-practical tool: the Global Palette. It’s like having a personal assistant to help you find the perfect colors for your site.
You’ll find:
3 palettes of 9 colors each, modifiable at any time A suitcase-shaped button that gives you access to 8 pre-designed palettes An import/export function with a code if you want to share or save your palettes Kadence even has a very clear official guide: How to Use the Kadence Color Palette
But today, we won’t dwell too much on the technical side. Let’s talk about how to choose a good palette for your site—one that truly represents you and speaks to your visitors.
Why Colors Are Important Colors aren’t just for looking pretty. They have real power! They can:
Create an atmosphere around your universe Make your site recognizable among thousands Stay engraved in the memory of your visitors Strengthen the coherence of your brand Imagine this: someone visits your site to buy a pan. They land on a beautifully designed page with an elegant dark red atmosphere. They leave, but two weeks later, they search again. They might not remember your brand name, but they remember that red. Result: they find you again! That’s the power of colors.
What Helps a Visitor Remember a Site: The dominant color The brand name Visuals (product photos, ambiance images) And only then, the text
How to Choose Your Colors Well If you already have a logo or a graphic charter, that’s great! Use these colors as a base to create a coherent palette.
But if you’re starting from scratch, don’t panic! Here are 3 possible directions, with their advantages.
- Sites in White or Soft/Pastel Colors Very trendy today, this option gives a clean, delicate, and elegant style. It’s perfect for fashion, photography, wellness, or lifestyle blogs.
Choose this path if:
Your content speaks for itself (beautiful photos, deep texts) You aim for a soothing, professional, or feminine atmosphere Your brand already has good visibility (no need to overdo it)
Examples of soft colors: sand beige, powder pink, sky blue, sage green.
- Bold and Dominant Colors Perfect for making a lasting impression and standing out in a competitive sector. A strong color well-used becomes your visual signature.
Ideal if:
You’re launching an innovative product or service You want a punchy and confident brand image You like creative, modern, dynamic atmospheres Tip: Use a strong color for strategic elements (buttons, links, calls-to-action) and keep the rest of the site more neutral to balance.
Examples: electric turquoise, mustard yellow, bright orange, poppy red.
- Dark Palettes Less common, but ultra-effective for certain types of sites. A dark background gives a premium, arty, tech, or confidential effect.
Ideal for:
Photographers, videographers, musicians Luxury products Tech or design-related projects
Recommended colors: charcoal black, anthracite gray, navy blue, dark bronze.
Handle with care: make sure to maintain good readability with contrast (light texts, bright images, etc.).
Some Simple Rules to Get Started Here are the rules I apply to my own sites and recommend to my clients:
One main color: this is your signature, the one found everywhere. One secondary color: to balance or contrast. One accent color: for buttons, links, details that catch the eye. Neutral colors: white, light gray, beige… to let everything breathe. And above all, stay consistent across all pages. A harmonious site, even if simple, looks more professional than a colorful site without logic.
Where to Find Inspiration for Your Color Palettes? If you don’t know where to start or are looking for ready-made harmony, several sites offer pre-designed color palettes, often inspired by nature, design, or art.
Free Tools to Find Palettes: Adobe Color The pro tool par excellence. Create your palette from the color wheel or explore thousands of palettes shared by other creators.
Coolors
Fun and intuitive:
press the space bar and it generates a random palette. You can also lock a color, adjust, export…
Color Hunt
Modern, trendy, and minimalist palettes, sorted by style. Perfect for content creators, bloggers, and e-commerce.
Khroma
This site learns your tastes: select your favorite colors and it generates coherent palettes according to your preferences.
Colormind
Automatically generates palettes using artificial intelligence. Super useful for modern and harmonious designs.
Paletteable
A very visual tool to test and visualize your choices on a simulated site (perfect for projecting before implementing in Kadence!).
Bonus: Get Inspired, but Dare to Create Your Own Atmosphere Explore Pinterest, Dribbble, or even your favorite brands to spot what attracts you. Then, adapt it to your universe, values, and the type of audience you’re targeting.
You are unique, and your color palette can be too. Don’t be afraid to step off the beaten path and create something that truly represents you.
Need a Helping Hand? You can tell me:
The name of your project or shop A few adjectives about your style (chic? bohemian? modern? rustic?) And if you have a logo or not yet And I can propose a custom palette ready to copy-paste into Kadence.
Want me to help you refine your site’s identity? Leave a comment or contact me, I’d be happy to guide you
